Facebook had 1.47 billion daily active users as of June 2018, but at least a few need a time out from the social media behemoth.
About 26 percent of US Facebook users have uninstalled the Facebook app from their phones in the last year, according to a Pew Research Center survey.
The poll was taken from between May 29 to June 11, at a time when social media giant was still reeling from the Cambridge Analytica privacy scandal. As many as 87 million Facebook users may have had their data harvested by a UK political consultancy used by top GOP political campaigns, including President Trump’s.
According to Pew, the Facebook app exodus was higher among the younger generation. “Most notably, 44 percent of younger users (those ages 18 to 29) say they have deleted the Facebook app from their phone in the past year, nearly four times the share of users ages 65 and older (12 percent) who have done so.”
A larger share of Americans also appear to be abstaining from constant Facebook use; 42 percent of the respondents reported “taking a break” from checking in with Facebook for a period of several weeks or more.
The Cambridge Analytica scandal, and Facebook’s attempts to address it, may have also prompted more Americans to change their privacy settings on the platform . Pew’s survey found that 54 percent of the respondents had adjusted their Facebook privacy preferences.
“Older users are much less likely to say they have adjusted their Facebook privacy settings in the past 12 months: Only a third of Facebook users 65 and older have done this, compared with 64 percent of younger users,” the center added.
Pew released the poll—which involved 4,594 respondents and 3,413 Facebook users—months after it found signs that US teenagers were leaving Facebook for Instagram and Snapchat.