Amazon’s Black Friday sale is already off to a roaring start.
The e-commerce giant announced on Friday afternoon that customers are shopping Black Friday deals at “record levels” and that in just nine hours, it’s already on pace to beat last year in terms of the number of items sold.
Amazon said customers have purchased more than one million toys and 700,000 fashion items so far.
The company also released a list of the best-selling items so far, which include the third-generation Echo Dot, the Fire TV Stick 4K with all-new Alexa Voice Remote, the Fire 7 tablet, the eight-quart version of the Instant Pot, the Graco Extend2Fit Convertible Car Seat, and the Harry Potter: Complete 8-Film Collection on Blu-Ray.
Amazon ran a week of sales leading up to Black Friday, but the day itself remains one of the biggest single sales days of the year for the company, bested only by Cyber Monday.
Amazon also announced today it will start its Cyber Monday Deals Week on Saturady, November 24, lasting through next week. It promised “deeper discounts and even more selection” this year.
Cyber Monday is still Amazon’s biggest single day for shopping. Last year, it announced that Cyber Monday 2017 was its largest single sales day ever. Prime Day in 2018 surpassed it as an event, though that lasted 36 hours, so it’s likely Cyber Monday still holds the crown for a single-day event.
Walmart, one of Amazon’s biggest rivals online, is also doubling down on Cyber Monday, promising more inventory and steeper discounts.
Black Friday 2018 is upon us and with it comes a week of fevered spending. What was once a one-day affair has evolved into a weeklong extravaganza, with retailers clamouring to maximise the pre-Christmas shopping rush. According to figures from 2017 a staggering £1.4b was spent over the Black Friday weekend and it’s estimated that...
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