Apple outs new video ad for Face ID on the iPhone X

Apple has released a new video ad for the iPhone X, and specifically its Face ID biometric feature that replaces the Touch ID fingerprint sensor seen on older iPhones.

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As you can see, it has a fun gameshow vibe, and it’s basically all about a man trying to remember the password he set for an online account.

Spoiler alert: he doesn’t actually need to remember the password because he has an iPhone X, and, to quote Apple in the ad, “your face is your password” in that case.

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