Facebook is delaying the launch of a tool showing who is behind political ads in the UK after news outlets, including Business Insider, exposed the system’s flaws.
The company was meant to launch its new ad transparency tool on November 7, but told The Guardian that it would now be rolled out “in the next month.”
In a statement sent to Business Insider, it said:
“Since we announced our political ads authorisation and Ad Library in October we have seen hundreds of people go through the authorisation process. Authorised advertisers create a ‘Paid for by’ disclaimer as part of this process and we require them to represent themselves accurately when they fill this in.
“We have learnt that some people may try to game the disclaimer system by entering inaccurate details and have been working to improve our review process to detect and prevent this kind of abuse. Once we have strengthened our process for ensuring the accuracy of disclaimers, we will be introducing enforcement systems to identify political advertisers and require them to go through the authorisation process.
“We will continue roll out and refine these systems out over the next month so that we have a higher level of protection in place before next May’s local elections.”
Facebook launched its ad library in October, but political advertisers were to have until November 7 to self-identify, after which the process would become compulsory.
But investigations from journalists showed that Facebook’s self-identification process was far from foolproof. Business Insider successfully placed two fake adverts purporting to be from disgraced political consultancy Cambridge Analytica, which is now banned from Facebook following the data-scraping scandal.
Vice disclosed ads claiming to be 100 US senators, as well as Vice President Mike Pence and ISIS. ProPublica also reported that pro-Trump ads being run on Facebook claimed to be published by “Energy4US” were, in fact, a front for a big oil trade association.
EE has announced a major expansion to its 5G test network across London. The operator has revealed nine more sites are now live across the capital as it looks to ramp up development for the next-generation technology. EE launched its first 5G test site in Canary Wharf last month, but today’s announcement greatly widens the...
Jerod Harris/Getty Images Match Group, the owner of Tinder, beat on both the top and bottom lines. The dating-service provider delivered fourth-quarter revenue guidance that fell short of Wall Street estimates. The company said it will deliver a special cash dividend of $2.00 per share for all common stock. Watch Match Group trade live. Match...