There are a lot of Super Bowl ads that are seared into the American memory, but few have had the impact of Apple’s “1984” spot, which aired in — when else — 1984.
The Ridley Scott-directed clip shows an athlete running through a series of emotionless men, eventually hurling a hammer through a screen displaying “Big Brother,” the personification of a dystopian state, a reference to George Orwell’s novel “1984.”
At the end of the ad is the iconic tagline and first mention of Apple’s products: “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984.’”
But before the ad was even filmed, Apple’s ad agency needed buy-in from Apple cofounder Steve Jobs and then-CEO John Sculley.
The tech executives were shown a storyboard, or a series of pictures that describe what the ad would look like when it was actually filmed.
The ad men were nervous — especially when Jay Chiat, an executive at Apple’s ad agency, was tearing up every idea before they were finished.
But it turns out that Jobs loved the idea when they showed it to him. “The first thing was Steve just saying oh s—. This is amazing,” Sculley told Business Insider’s podcast, Household Name.
Here is that storyboard, courtesy of Steve Hayden, which was most likely drawn by Hank Hinton, who worked on the ad:
Business Insider’s podcast Household Name will reveal this and lots of other new details about Apple’s iconic advertisement in the full episode airing Wednesday, including the unique ways that Apple found extras for the spot as well as why Jobs was skeptical about airing an ad during the Super Bowl.
China’s social credit system, designed to reward and penalize people based on their behavior, has become notorious for the punishments it doles out to people who don’t repay their loans or misbehave in public. The system aims to reinforce the idea that, in the words of the Chinese government, “keeping trust is glorious and breaking...