During the first month of availability, it made up 32% of iPhone sales while the XS duo combined accounted for 35%, based on info by CIRP. The latest report covers the whole final quarter of 2018 and it shows the XR rose as the XS declined.
The iPhone XR accounted for 39% of iPhones sold during the October-December period. It’s the most popular single model since the iPhone 7 back in 2016. The XS and XS Max slipped to a 26% share in the sales.
Keep in mind that the XS duo first became available in September, a month earlier than the XR and outside the Q4 window. So, a huge chunk of the XS sales is not included in the chart above.
The popularity of the iPhone XR is not all good news for Apple – it’s the cheapest of the 2018 models. Even so, the average selling price of iPhones grew to $800 for the fourth quarter of last year.
Why? Because fewer people were satisfied with the base storage of the 2018 phones (64GB) and paid for the upgrade. That’s at least $50 more for the XR and a $150 premium for the XS models, more for those who got the largest storage.
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