Mark Zuckerberg published an essay comprising more than 3,000 words on Thursday entitled “Preparing for Elections”, two months before the US midterms in November.
The essay is in essence a roundup of what Zuckerberg called “an intense year” for Facebook, following a series of high profile scandals, including Cambridge Analytica and the discovery of Russian misinformation campaigns operating on the platform.
Nowhere does Zuckerberg apologise in the post, and it’s more of a blow-by-blow recounting of the steps Facebook has taken to tackle these complex challenges.
“In 2016, we were not prepared for the coordinated information operations we now regularly face. But we have learned a lot since then and have developed sophisticated systems that combine technology and people to prevent election interference on our services,” he wrote.
Zuckerberg acknowledged the role of journalists, governments, and non-profits in helping the platform fight misinformation.
“Preventing election interference is bigger than any single organization. It’s now clear that everyone — governments, tech companies, and independent experts such as the Atlantic Council — need to do a better job sharing the signals and information they have to prevent abuse.”
He said this is because bad actors rarely restrict their activities to a single platform, and governments have access to privileged information such as money flow, which can Facebook can only learn about through collaboration.
“While I’d always rather Facebook identified abuse first, that won’t always be possible. Sometimes we’ll only find activity with tips from governments, other tech companies, or journalists.”
He said Facebook has started proactively cooperating with state officials to solve the problem of election interference, writing, “We’ve worked more closely with governments — including in Germany, the US and Mexico — to improve security during elections.”
Zuckerberg has already said much of what is in his essay during various interviews and congressional appearances in the last six months. But the post crystallizes how his thinking has evolved. Not long after Donald Trump became US president, Zuckerberg was in denial about how fake news may have impacted the election. A year later, he admitted that he should have taken the problem more seriously.
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