One of the most high-profile executives at Jeffrey Katzenberg’s Quibi has departed before the platform has even officially launched

Tim Connolly, Quibi’s head of partnerships and distribution, has left the company after less than a year, Business Insider has learned.

Connolly managed business relationships with all partners at the Hollywood exec Jeffrey Katzenberg’s planned mobile streaming-video service, including advertisers and agencies, technology partners, and subscriber-acquisition partners like app stores and mobile operators.

A Quibi spokeswoman confirmed the news to Business Insider and said that the departure was the result of a reorganization and Connolly’s position being eliminated. Quibi’s advertising partnership team is now a standalone function reporting directly to CEO Meg Whitman.

He was instrumental in leading up-front negotiations with advertisers, securing $100 million in ad deals ahead of the service’s launch from advertisers such as P&G and Anheuser-Busch InBev, Business Insider previously reported.

Connolly was formerly the senior vice president of partnerships and distribution at Hulu. He left Hulu last summer as part of a reorganization.

Quibi is led by Katzenberg on the content side, while former Hewlett Packard Enterprise CEO Whitman leads the business side. The company hired a number of senior execs with backgrounds in digital, streaming, and traditional media, and Connolly was one of them. Nicole McCormack, Quibi’s head of advertising partnerships, and Marni Schapiro, Quibi’s head of North America advertising sales, ultimately reported to Connolly.

Quibi has been aggressively hiring to take on the video-streaming market with a planned April 2020 launch. Quibi has posted 48 new job listings on LinkedIn in the past few weeks, Business Insider reported last week.

Read more: Jeffrey Katzenberg’s Quibi is on an aggressive hiring spree and is luring talent from Snap and Netflix

While Katzenberg is an industry veteran with connections and already has talent on board, Quibi faces questions about whether consumers want premium mobile-first video content, a source previously told Business Insider.

The company plans to launch with a $5 per month ad-supported subscription version and an $8 per month ad-free version.

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