Robots’ lead role in Super Bowl ads hint at tech anxieties

Add commercial actor to the list of jobs assumed by robots.

Brands often rely on familiar celebrities when creating their pricey Super Bowl ads, but many of the protagonists during Sunday night’s game were anything but human.

Sprint Corp. , Anheuser-Busch InBev SA’s Michelob Ultra, Intuit Inc.’s TurboTax and Simplisafe Inc. were among the Super Bowl advertisers with commercials featuring robots in key parts, a creative trend that reflects the mood and anxieties of a society confronted with new, life-altering technology and artificial intelligence.

Click on The Wall Street Journal for more.

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