Samsung has opened the world’s largest smartphone manufacturing facility in India, Bloomberg reported Monday. The 35-acre factory will allow Samsung to manufacture 120 million mobile devices a year — nearly twice the amount that the company produced in India in 2017.
The factory will produce all Samsung smartphones, including entry-level devices, and the flagship Galaxy S9, S9+, and Galaxy Note8. Samsung’s move will also help the company remain competitive with its chief rival in India: Xiaomi. The Chinese smartphone maker added three new phone manufacturing facilities this past April, doubling its total in India to six.
Here’s why Samsung and Xiaomi are doubling down on local manufacturing in India:
Samsung’s likely betting that the additional local manufacturing facility will help the company reclaim its market dominance. Over the last few years, Samsung has claimed the title of the leading smartphone vendor in India in terms of device shipments, while Xiaomi has been slowly increasing its shipment market share since its entry in 2015.
By Q4 2017, Xiaomi surpassed Samsung as the leading smartphone brand by shipments in India and managed to retain the top spot in India’s smartphone market in Q1 2018. Samsung’s decision to expand production capacity in the country could help to reinvigorate consumer adoption of Samsung devices, helping the company take back market share from its Chinese competitor.
75% of BarkBox’s marketing is digital. Melissa Radzimski Facebook ads are getting more expensive. And the more direct-to-consumer brands there are looking to build their companies through social media, the more competitive buying Facebook ads becomes. But for DTC brands, there’s no quitting Facebook. Indeed, even as more direct marketers like Casper, Brooklinen, and Hims...
Google has been steadily redesigning its apps – such as Gmail to Google Calendar – with Material Design in mind, and now it seems Chrome is finally getting an overhaul. The search company has rolled out an update to Chrome Canary, aka the developer version of Chrome, that enables a new Material Design UI by...