The smartphone is getting smarter as tech and internet companies inject increasingly sophisticated computer vision and object recognition functions into their hardware and software. The ability to “understand” what the user is pointing their mobile camera at and “read” the image has opened the door for visual search.
Foreseeing the potential for mobile visual search to create new revenue opportunities, brands are attempting to harness the smartphone camera’s increasing sophistication to engage with consumers and drive sales.
In The Mobile Visual Search Explainer, Business Insider Intelligence analyzes the developing technologies behind mobile visual search and its value to businesses and brands. The report also assesses risks and opportunities inherent in developing a visual search strategy, provides a list of companies that are working in the space, and discusses what they’ve accomplished so far.
Here are some of the key takeaways from the report:
In full, the report:
PlayerUnknown’s Battlegrounds is already on the PC, consoles and smartphones, but now the company behind the popular battle royale shooter is testing a free-to-play version. PUBG Lite is a new free version of the PC game with scaled-down graphics designed for to play on computers and laptops equipped with lower-end specs, like integrated graphics cards....