Meal kits have become one of the biggest trends in food retail in recent years, with dozens of new companies cropping up and even traditional retailers jumping on the bandwagon, hoping to cash in on time-strapped consumers who want access to easy, healthy meals.
Tovala, a smart oven and gourmet meal-kit service, is hoping to swoop in and woo these customers on the assumption that they still crave good food and convenience.
The Tovala oven is a countertop machine that combines four types of appliances: a broiler, steamer, oven, and toaster. The oven is WiFi-enabled and connected to an app with hundreds of different recipes on it. The user simply needs to select a recipe on the app or scan the barcode on one of its pre-prepared meals, and the oven will then do all of the work.
In February, Tovala received an undisclosed amount of funding from food giant Tyson Foods. The capital raised was to be used to support Tovala’s growth, including adding staff across all departments, geographic expansion, and investment in product, operations, technology and marketing, Tovala said in a press release at the time.
On Tuesday, Tovala launched its new and improved second-generation machine, which is lighter than its predecessor and has a new function that enables users to cook without using the app. The first machine was rolled out in 2017.
Find out how it works below:
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